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Market · National

Ireland

Ireland is a European digital-games market with programmes supporting emerging developers and industry skills. It also appears as a country-specific commercial and competitive territory in international brand and publisher rules.

Ireland
Dublin city panorama, Ireland. · D. · CC BY-SA 4.0 Resized and converted to JPEG; displayed crop may vary.
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Updated October 5, 2026

Market snapshot

Population

5,484,367 (2025)[3]

Internet use

97.2% (2024)[4]

Share of the population using the internet; not a player or esports-audience count.

2025 development portfolio

€500,000[5]

Announced in May 2025 to support new entrants, emerging teams and established developers.

Commercial brand territory

Republic of Ireland[1]

Hellmann’s UK legal notice includes the Republic of Ireland.

Market ecosystem

References6
  1. [1]Hellmann’s UK — Legal — Hellmann’s / Unilever
  2. [2]MCS 26 Official Rules — Electronic Arts
  3. [3]Population, total — Ireland — World Bank
  4. [4]Individuals using the Internet (% of population) — Ireland — World Bank / International Telecommunication Union
  5. [5]Imirt and Ardán partner to administer Screen Ireland Digital Games Portfolio — Imirt
  6. [6]Dublin city panorama.JPG — Wikimedia Commons

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