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Passion UA

Passion UA is a Ukrainian esports organization founded in 2023 by Oleksandr Zinchenko and Artemii Riabovs, with a mission to develop the Ukrainian esports scene.

Abbreviation: PUAOfficial website
Passion UA’s flame mark, introduced in its 2025 visual identity.
Passion UA’s flame mark, introduced in its 2025 visual identity. · Passion UA logo · Liquipedia Counter-Strike Wiki · (
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Updated October 31, 2026

Commercial snapshot

Founded

2023

Officially launched by Oleksandr Zinchenko and Artemii Riabovs.[1]

Based in

Not publicly disclosed

Official materials identify it as Ukrainian but do not specify a headquarters.[1]

Signature achievement

Joint 5th–6th, BLAST Premier Rivals 2025 Hong Kong (CS2)

The team reached the quarter-finals in the eight-team event.[4]

Audience reach

Not publicly disclosed

Ownership

Founder-led organization; full ownership not publicly disclosed

The official About page identifies Oleksandr Zinchenko and Artemii Riabovs as founders but does not publish a complete ownership table.[1]

Current financials

Not publicly disclosed

No current revenue, valuation or profitability disclosure was identified in the retained official sources.

Key people

Oleksandr Zinchenko

Founder

Passion UA identifies Zinchenko as one of the organization's founders.[1]

Artemii Riabovs

Founder

Passion UA identifies Riabovs as one of the organization's founders.[1]

Category

Gaming hardware & software

Partner

LORGAR[5]

Commercial note

Partnership covers team environment, community activations, content and merchandise-linked product discounts.[5]

Passion UA launched in 2023, founded by Oleksandr Zinchenko and Artemii Riabovs to develop Ukraine’s esports scene. Its Counter-Strike 2 team finished joint fifth–sixth at BLAST Premier Rivals 2025 Hong Kong after reaching the quarter-finals.[1][4]

The official website describes Passion UA as combining CS2 and Dota 2 programs, and says its mission is to build a new culture of esports in Ukraine. Its website claims more than 100,000 fans worldwide, without a platform breakdown or measurement date. The club’s LORGAR partnership links team integration with community activations, content and merchandise discounts.[1][5]

Overview

Passion UA combines a Ukrainian esports development mission with international CS2 competition; its official history also documents a Dota 2 program. The CS2 team’s quarter-final appearance at BLAST Premier Rivals 2025 Hong Kong gives the club a verified international event credential.[1][4]

The official website reports more than 100,000 fans worldwide, but does not attribute that figure to specific platforms or provide a measurement date. A platform-level audience profile and published financial data are not available in the sources reviewed for this profile, so commercial reach and scale cannot yet be compared consistently with other clubs.

References7
  1. [1]Passion UA — About Us
  2. [2]Passion UA — Team
  3. [3]BLAST — All teams invited to BLAST Rivals: Hong Kong
  4. [4]BLAST — Rivals Season 2 2025 results
  5. [5]Passion UA — LORGAR partnership
  6. [6]Terms and Conditions
  7. [7]Passion UA Counter-Strike organization profile — Liquipedia

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