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Passion UA

Passion UA is a Ukrainian esports organization founded by Oleksandr Zinchenko and Artemii Riabovs, with a Counter-Strike 2 program and a mission to develop Ukrainian esports.

Abbreviation: PUAOfficial website
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Updated September 10, 2026

Commercial snapshot

Founded

New organization

Passion UA's official About page describes it as a brand-new Ukrainian esports organization.[1]

Based in

Ukraine

The official About page positions Passion UA as a Ukrainian esports organization; a verified headquarters city was not identified.[1]

Signature achievement

BLAST Premier Rivals 2025 Hong Kong participant

BLAST's official invitation and roster coverage confirm Passion UA's place in the eight-team field.[2][3]

Audience reach

Not publicly disclosed

Ownership

Founder-led organization; full ownership not publicly disclosed

The official About page identifies Oleksandr Zinchenko and Artemii Riabovs as founders but does not publish a complete ownership table.[1]

Current financials

Not publicly disclosed

No current revenue, valuation or profitability disclosure was identified in the retained official sources.

Key people

Oleksandr Zinchenko

Founder

Passion UA identifies Zinchenko as one of the organization's founders.[1]

Artemii Riabovs

Founder

Passion UA identifies Riabovs as one of the organization's founders.[1]

Category

Public disclosure

Partner

Current partner roster not fully verified

Commercial note

The retained sources document the Club's identity and competition participation, but not a complete current partner list.

Passion UA is a Ukrainian esports organization founded by Oleksandr Zinchenko and Artemii Riabovs. Its official presentation centers on building a new culture of esports in Ukraine and lists a Counter-Strike 2 program.[1][2]

The Club competed at BLAST Premier Rivals 2025 Hong Kong, giving its Ukrainian identity an international Counter-Strike platform. The retained sources do not establish current financials, audited audience reach or a complete current partnership roster.[3]

PTG Database Analysis

Passion UA’s commercial identity is built around a Ukrainian esports mission and an international Counter-Strike platform. Its BLAST Rivals appearance is a verified competition signal, while ownership, audience scale and partner economics remain disclosure gaps that should be resolved before packaging commercial inventory.[1][3]

References3
  1. [1]Passion UA — About Us — Official identity, mission and founder source.
  2. [2]Passion UA — Team — Official team and organization presentation.
  3. [3]BLAST — All teams invited to BLAST Rivals: Hong Kong — Official competition participant source.

Commercial opportunities

Counter-Strike 2 team rights

Scope any activation by roster, tournament, territory, player access and publisher or organizer approvals.

Ukrainian esports storytelling

Passion UA's stated Ukrainian mission provides a national-scene narrative, while audience scale and conversion require direct verification.

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