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Gentle Mates

Gentle Mates is a French creator-founded esports club established in 2023 by Squeezie, Gotaga and Brawks.

Gentle Mates
Gentle Mates official website brand mark, adapted for PTG cover format
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Updated September 6, 2026

Commercial snapshot

Founded

2023

Gentle Mates launched as a French creator-founded club in 2023.[3][4]

Based in

Not publicly disclosed

Current headquarters are not publicly disclosed; The Club's founders, language, partners and live-event activity center on the French market.[2][3]

Signature achievement

2023 VCT Ascension EMEA champion

The title established Gentle Mates in top-level European VALORANT competition.[4]

Audience reach

Not publicly disclosed

Ownership

Not publicly disclosed

Gentle Mates identifies Squeezie, Gotaga and Brawks as founders and CEOs but does not publish current ownership percentages.[3]

Current financials

Not publicly disclosed

No current revenue, valuation, ownership percentages or profitability disclosure was confirmed.

Key people

Squeezie, Gotaga and Brawks

Co-founders and co-CEOs

The three creators are identified by Gentle Mates as the club's founders and CEOs.[3]

Category

Financial services

Commercial note

Current jersey and official partnerships spanning premium payments and Bitcoin savings.[2]

Category

Financial services

Partner

Bitstack

Commercial note

Current jersey and official partnerships spanning premium payments and Bitcoin savings.[2]

Category

Technology and performance

Partner

TCL

Commercial note

Current electronics, peripherals, wellness and controller support.[2]

Category

Technology and performance

Partner

Logitech G

Commercial note

Current electronics, peripherals, wellness and controller support.[2]

Category

Technology and performance

Partner

Fyzio

Commercial note

Current electronics, peripherals, wellness and controller support.[2]

Category

Technology and performance

Partner

SCUF

Commercial note

Current electronics, peripherals, wellness and controller support.[2]

Category

Culture, careers and beverages

Partner

Lofi Girl

Commercial note

Current music, employment and consumer-brand integrations.[2]

Category

Culture, careers and beverages

Partner

Hellowork

Commercial note

Current music, employment and consumer-brand integrations.[2]

Category

Culture, careers and beverages

Commercial note

Current music, employment and consumer-brand integrations.[2]

PTG Database Analysis

Gentle Mates is structurally a Club, but its commercial engine is unusually creator-led. Squeezie, Gotaga and Brawks supply founder identity and audience access alongside competitive teams; their individual participation must still be contracted rather than assumed from the Club relationship.[1][3]

The partner system is current and explicit, with principal, major, official and supplier tiers plus mapped jersey placement. That creates clearer activation pathways across finance, technology, culture, careers, beverages and performance than the previous generic “not disclosed” treatment.[2]

The 2023 Ascension title and 2026 Paris event activity support a French-to-European growth narrative. Ownership percentages, current revenue, valuation, audited audience methodology, fee cards and conversion performance remain undisclosed and require direct confirmation.[3][4]

References5
  1. [1]Gentle Mates — official website — Current club brand, commerce and team navigation
  2. [2]Gentle Mates — Partners — Official current partner tiers and jersey mapping
  3. [3]Gentle Mates — founder and Major IV product page — Official founder/CEO identification and live-event collaboration
  4. [4]Liquipedia — Gentle Mates VALORANT — Structured competitive record for the 2023 Ascension title
  5. [5]Gentle Mates Partners — Gentle Mates

Commercial opportunities

Founder-led content

Campaigns may integrate the three creator-founders only with current availability and platform approval.[3]

Team and jersey rights

The official partner page maps partner tiers and jersey placement; rights must still be scoped by team.[2]

Live and collectible formats

The 2026 Paris event print demonstrates live-event storytelling and limited-edition product collaboration.[3]

Disclosure status

Current fees, audited audience methodology, revenue and conversion data are not publicly disclosed.

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