Brand
Qiddiya
Qiddiya is a mega entertainment, sports, and cultural destination under development near Riyadh, Saudi Arabia, positioning itself as a global hub for gaming and esports.
Brand snapshot
Category
Entertainment destination
Qiddiya combines entertainment, sports, culture and gaming projects.[1]
Gaming activity
Gaming and esports district
Qiddiya’s project plans include a dedicated gaming and esports focus.[1]
Positioning
Destination-led gaming
Activation
Events and district development
Public activity includes tournament sponsorship and destination development.[2]
Developer
Qiddiya Investment Company
Qiddiya Investment Company is a Public Investment Fund subsidiary.[1]
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Destination · esports events
Partner
Commercial note
Event sponsorship associated with Qiddiya’s gaming and esports positioning.
References2
- [1]Qiddiya official website — Official project and destination source.
- [2]Intel Extreme Masters — Official ESL Pro Tour source for the competition platform.
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