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Brand

Pinnacle

Pinnacle is an online sportsbook offering sports betting, live odds and analysis, with esports betting coverage that includes Counter-Strike.

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Updated October 24, 2026

Brand snapshot

Category

Online sportsbook and sports betting[1]

Operating history

Since 1998[1]

Esports activity

Official betting partner of ECS in 2019[3]

Esports product

Counter-Strike betting markets[2]

Product platform

Sportsbook, live odds and analysis[1]

Geographic reach

More than 100 countries[1]

Commercial categories and activation routes identified from the profile.

Category

Sports betting · Esports

Commercial note

Pinnacle announced as the official betting partner for the 2019 Esports Championship Series.

References3
  1. [1]Pinnacle corporate overview — Brand identity, sportsbook products and operating history.
  2. [2]Pinnacle Esports Hub — Esports betting products and game coverage.
  3. [3]Pinnacle ECS partnership announcement — Official betting-partner relationship for ECS in 2019.

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