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Brand

Pepsi

Pepsi is a global beverage brand owned by PepsiCo and a documented Esports World Cup 2024 partner.

Official website
Pepsi
Wikimedia Commons · File:Pepsi logo as of 2023.png, source Pepsi/PepsiCo: https://commons.wikimedia.org/wiki/File:Pepsi_logo_as_of_2023.png
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Updated September 9, 2026

Brand snapshot

Category

Soft drinks

Pepsi is one of PepsiCo’s principal beverage brands.[1]

Markets

Global

Pepsi is distributed through PepsiCo’s international brand and bottling system.[1]

Gaming activity

EWC 2024 partnership

Pepsi was documented as a strategic partner of the 2024 Esports World Cup.[2]

Positioning

Beverage and fan culture

Activation

Fan activations · venue naming

The 2024 partnership included fan activations and venue naming.[2]

Parent company

PepsiCo

PepsiCo identifies Pepsi as a principal beverage brand.[1]

Commercial categories and activation routes identified from the profile.

Category

Beverage · multi-title esports

Commercial note

Strategic partnership with fan activations and venue naming.

References2
  1. [1]Pepsi official brand page — Official PepsiCo brand source.
  2. [2]Esports World Cup 2024 — Official EWC source for the competition platform and partner activity.

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