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Brand

Mala Wangzi

Mala Wangzi is a Chinese spicy snack brand known for mala-flavored latiao (seasoned wheat snacks).

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Updated October 6, 2026

Brand snapshot

Category

Spicy snack foods

The company describes Mala Wangzi as a latiao brand.[1]

Products

Mala-flavored latiao

The official website identifies the brand with spicy latiao products.[1]

Home market

China

The brand is operated by Hunan Mala Wangzi Food Co., Ltd.[2]

Esports activity

2026 VCT CN official partner

The VCT CN announcement names Mala Wangzi as an official partner and designated spicy snack.[3]

Partnership scope

VCT CN league

The announcement identifies a league partnership; financial terms are not disclosed.[3]

Company scale

Not publicly disclosed

Commercial categories and activation routes identified from the profile.

Category

Food · spicy snacks

Commercial note

Official 2026 VCT CN partner and designated spicy snack.[3]

References3
  1. [1]Mala Wangzi official website — Official brand and product identity.
  2. [2]Pingjiang County government — company profile — Identifies Hunan Mala Wangzi Food Co., Ltd. and its latiao business.
  3. [3]VALORANT Esports China — 2026 VCT CN partnership announcement — Announces Mala Wangzi as an official VCT CN partner and designated spicy snack.

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