Skip to content
Press The Game

Brand

LIFEPLUS

LIFEPLUS is the joint lifestyle and financial-services brand of Hanwha’s financial affiliates, combining financial products with cultural, sports and wellness experiences.

Official website
L
Share this page
Updated October 5, 2026

Brand snapshot

Category

Lifestyle and financial-services brand[1]

Brand group

Hanwha financial affiliates[1]

Experiences

Music · sports · art · gourmet[1]

Services

Financial and non-financial solutions[1]

Service operators

Seoul, South Korea[3]

Esports connection

Hanwha Life Esports[2]

Commercial categories and activation routes identified from the profile.

Category

Lifestyle brand and esports

Commercial note

The club describes conveying LIFEPLUS values through esports.[2]

References3
  1. [1]Hanwha Asset Management — LIFEPLUS brand story — Joint Hanwha brand identity and service categories.
  2. [2]Hanwha Life Esports — Official club introduction — Club-side explanation of its LIFEPLUS connection.
  3. [3]LIFEPLUS TRIBES — 서비스 이용약관 — The service terms effective March 31, 2026 identify five Hanwha financial companies as LIFEPLUS TRIBES operators and give their Seoul addresses.

Work with Press The Game

Bring an opportunity to the table

Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.

Find the right connection

Related entities

South KoreaHanwha Life Esports