Brand
Lexus
Lexus is Toyota's luxury-automotive brand, with vehicle, mobility and lifestyle marketing activity.
Brand snapshot
Category
Luxury automotive
Lexus's official site presents its vehicle range and luxury-automotive proposition.[1]
Esports activity
Club events and content
100 Thieves lists Lexus among its official brand collaborations.[2]
Positioning
Premium mobility
The brand is positioned around luxury vehicles, design and technology.[1]
Company profile
Toyota luxury brand
Lexus is Toyota's luxury-automotive marque; separate partnership financials are not public.
Partnerships
Commercial categories and activation routes identified from the profile.
References2
- [1]Lexus — Official website — Official automotive brand and product source.
- [2]100 Thieves — About Us — Official record of the Lexus partnership.
Work with Press The Game
Bring an opportunity to the table
Looking for media reach, industry insight or the right esports partner? Bring us your brief—we’ll help move it forward.