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Brand

HUF

HUF is a skateboarding and streetwear brand offering apparel, footwear and accessories.

Official website
HUF's official campaign image for its 2026 Worlds collaboration with Riot Games.
HUF's official campaign image for its 2026 Worlds collaboration with Riot Games. · HUF Worldwide official campaign image
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Updated October 28, 2026

Brand snapshot

Category

Skate and streetwear brand[1]

Founded

First HUF boutique opened in San Francisco in 2002[1]

Products

Apparel, footwear and accessories[2]

Positioning

Skateboarding and street culture[1]

Store presence

Official U.S. and Japan online stores[3]

Esports collaboration

Worlds 2026 limited-edition apparel collaboration[4]

Commercial categories and activation routes identified from the profile.

Category

Streetwear and merchandise · esports

Commercial note

Riot announced a HUF merchandise collaboration for Worlds 2026; the announcement does not specify the commercial terms.

References6
  1. [1]HUF — Background
  2. [2]HUF — Clothing and product collections
  3. [3]HUF — Official stores
  4. [4]Riot Games — Worlds 2026 merch collection
  5. [5]HUF — official website and current collection
  6. [6]HUF — official Worlds 2026 collaboration campaign image

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Related entities

JapanLeague of Legends World Championship 2026San Francisco