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Brand

Hello Panda

Hello Panda is Meiji's biscuit snack brand, known for hollow biscuits filled with chocolate cream and printed with panda designs.

Official website
Hello Panda
Meiji Co., Ltd. / Kyodo News PR Wire · Official Hello Panda product image supplied with Meiji's M6 sponsorship release
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Updated October 29, 2026

Brand snapshot

Category

Chocolate-cream-filled biscuit snack

Meiji describes the product as a hollow biscuit filled with chocolate cream.[1]

Brand owner

Meiji Co., Ltd.

Meiji's global brand manager describes Hello Panda as a Meiji brand.[1]

Brand origin

Launched in Japan in 1987

Meiji records the original launch as Konnichiwa Panda.[1]

Markets

Sold in more than 30 countries

Company-reported in February 2026.[1]

Product identity

Biscuits printed with panda designs

Each biscuit carries a panda illustration.[1]

Esports activity

M6 World Championship sponsor

Meiji supported the 2024 event with on-site product sampling at the semifinal and grand final.[2]

Commercial categories and activation routes identified from the profile.

Category

Esports · M6 World Championship

Commercial note

Meiji announced Hello Panda's M6 sponsorship and product sampling at the semifinal and grand final.[2]

References3
  1. [1]Meiji's official Hello Panda brand feature — Meiji's global brand manager describes the product, brand history, international markets and local product variations.
  2. [2]Meiji announcement of Hello Panda's M6 sponsorship — Japanese-language Meiji release announcing the sponsorship and on-site sampling at M6's semifinal and grand final.
  3. [3]Meiji America company history — Identifies Hello Panda among Meiji America's recognized confectionery and snack brands in the United States and Canada.

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Related entities

M6 World Championship