PTG Database Analysis
Dan Hay’s role connects a long run of open-world production to Blizzard’s next StarCraft project. His own career summary lists producer and executive producer roles across Far Cry 3, Blood Dragon, Far Cry 4 and Primal, followed by creative director and executive director responsibilities on Far Cry 5, New Dawn and 6. Ubisoft’s Far Cry Primal press kit independently identifies him as executive producer, while BAFTA’s 2018 lecture records his account of creative direction and collaboration with performers.[3][4][5]
At Blizzard Entertainment, Hay is identified as general manager and vice president and leads the new game, which Blizzard has announced as an open-world shooter planned for spring 2030. He has described the team’s design direction as a ground-level experience organized around story, exploration and discovery. These details establish the project’s announced creative premise; they do not disclose its budget, platform strategy or commercial model.[1][6][7]
That combination of franchise leadership and open-world production experience is the useful professional context for Hay’s role. His career history supports analysis of creative and production leadership, while the project’s eventual operating model and market performance remain open questions until Blizzard publishes more detail.[3][5]
