NEW ESPORTS ORG. (N.E.O.) is a Paris-based esports promoter publicly launched in March 2026 by Bertrand Amar and Matthieu Dallon. The company’s signed statutes, dated December 23, 2024, identify NEW ESPORTS ORG. SAS and list a Paris registered office. NEO describes its work as designing, organizing and promoting esports competitions; its current services also include event production, broadcasts and media-rights distribution.[2][3][5][1]
NEO’s first announced slate included EMEA Masters, Evo France, Rocket League operations and the EVA Pro League, alongside French media-rights distribution for the Esports Nations Cup. The company later described work with Riot Games, RTS/Evo, BLAST and the Esports Foundation. These engagements show the range of its promoter and production work; they do not imply ownership of those competitions.[2][1]
