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Brand

YouTube Gaming

YouTube Gaming is YouTube’s gaming-focused destination for live streams, videos and creator content.

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Updated October 7, 2026

Brand snapshot

Category

Gaming video and livestreaming

YouTube Gaming organizes gaming video and live content on YouTube.[1]

Markets

Available through YouTube

Platform availability follows YouTube’s market and service terms.[1]

Gaming activity

Worlds 2023 official partner

Riot named YouTube Gaming an official LoL Esports partner for Worlds 2023.[2]

Positioning

Gaming content and livestreams[1]

Product range

Video, livestreaming and creator tools[1]

Company scale

YouTube product brand

YouTube is a Google company.[1]

Commercial categories and activation routes identified from the profile.

Category

Video platform · League of Legends

Commercial note

Official partner for Worlds 2023, with live co-streams and watch-party activity.[2]

References2
  1. [1]YouTube Gaming — Gaming-focused YouTube destination.
  2. [2]YouTube Gaming partners with LoL Esports for Worlds 2023 — Official announcement of the Worlds 2023 partnership and activation.

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