Brand
Yas Island
Yas Island is an Abu Dhabi leisure and entertainment destination with theme parks, attractions, hotels, retail and event venues.
Brand snapshot
Category
Leisure and entertainment destination
Yas Island describes its visitor experiences and attractions.[1]
Attractions
Theme parks, motorsport and indoor events
The official destination overview lists parks, Yas Marina Circuit and Etihad Arena.[1]
Destination operator
Miral
Miral identifies itself as the creator of destinations and experiences in Abu Dhabi; its executive represented the company in the BLAST host announcement.[2]
BLAST World Final venue context
Etihad Arena, Yas Island · 2022
BLAST hosted its World Final at Etihad Arena on Yas Island.[2]
Partnerships
Commercial categories and activation routes identified from the profile.
Category
Destination promotion
References4
- [1]Yas Island — About Us — Official description of the destination, location and attractions.
- [2]BLAST — Abu Dhabi to host BLAST Premier World Final 2022 — Confirms the event at Etihad Arena on Yas Island and quotes Miral's representative.
- [3]Liquipedia — BLAST Premier World Final 2022 — Lists Yas Island among event sponsors.
- [4]Cover audit — Reviewed the official site imagery and Wikimedia Commons search results; no exact destination promotional asset with verified PTG reuse rights was found, so no cover is used.
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