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Brand

Sprite

Sprite is a lemon-lime soft drink brand owned by The Coca-Cola Company.

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Sprite packaging in the brand's 2026 “It's That Fresh” campaign.
Sprite packaging in the brand's 2026 “It's That Fresh” campaign. · The Coca-Cola Company ·
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Updated November 4, 2026

Brand snapshot

Category

Lemon-lime soft drinks[1]

Markets

180 markets

The “It's That Fresh” campaign rollout announced in 2026; this does not describe product distribution.[2]

Gaming activity

Esports event sponsorship

Sponsor activation at the 2017 Honor of Kings Champion Cup.[3]

Brand platform

“It's That Fresh”

Global brand platform announced in 2026.[2]

Brand heritage

Introduced in 1961[1]

Owner

The Coca-Cola Company[1]

Commercial categories and activation routes identified from the profile.

Category

Soft drinks · Honor of Kings

Commercial note

Historical event sponsorship and on-site activation at the 2017 edition.

References3
  1. [1]Sprite — The Coca-Cola Company
  2. [2]“It's That Fresh” global platform
  3. [3]2017 Honor of Kings Champion Cup final report

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Related entities

2017 Honor of Kings Champion Cup