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Brand

SOOP

SOOP is a live-streaming platform operated by SOOP Co., Ltd.; the service used the AfreecaTV name before its 2024 rebrand.

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Updated October 22, 2026

Brand snapshot

Category

Live-streaming platform[1]

Operator

SOOP Co., Ltd.[2]

Former service name

AfreecaTV · until 2024[2]

Service history

Live-streaming service launched in 2006[1]

Esports activity

VALORANT broadcast partner · VCT Pacific 2023[3]

Rebrand

AfreecaTV service relaunched as SOOP in 2024[2]

Commercial categories and activation routes identified from the profile.

Category

Streaming platform · VCT Pacific 2023

Commercial note

Riot listed AfreecaTV as a VCT Pacific 2023 partner.[3]

References4
  1. [1]SOOP ESG 2023 — About SOOP — Company history and live-streaming service background.
  2. [2]SOOP corporate filing — Confirms the 2024 corporate and product rebrands from AfreecaTV to SOOP.
  3. [3]Riot Games — VCT Pacific Ticket Sales for League Play — Identifies AfreecaTV as a VCT Pacific partner in 2023.
  4. [4]SOOP image and rights check — Official service and company pages checked; no reusable cover license was stated.

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Related entities

VCT 2023: Pacific League