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Brand

Smart

Smart is a Philippine wireless communications provider offering mobile connectivity and broadband services.

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Updated October 19, 2026

Brand snapshot

Category

Wireless communications

Smart Communications describes itself as a wireless provider in the Philippines.[1]

Markets

Philippines

The official website lists mobile services for the Philippine market.[1][2]

Founded

1991

Smart says the company was organized in January 1991 and began commercial cellular operations in December 1993.[1]

Products and services

Mobile plans, data services and home WiFi

Listed on Smart's official product pages.[2]

Ownership

Mobile subsidiary of PLDT Inc.

PLDT and Smart described Smart as PLDT's mobile subsidiary in their 2016 brand announcement.[3]

Esports activity

MPL Philippines Season 18 connectivity partner

MOONTON describes Smart as a longstanding connectivity partner of Season 18.[4]

References4
  1. [1]Smart company history — Smart's official history identifies the company as a Philippine wireless provider and dates its formation and start of cellular operations.
  2. [2]Smart mobile and broadband services — Official product pages cover mobile service, prepaid and postpaid plans, and home WiFi.
  3. [3]PLDT and Smart unveil new logo — Official announcement describes Smart as PLDT's mobile subsidiary and identifies the brand identity introduced in 2016.
  4. [4]MPL Philippines Season 18 partner announcement — MOONTON identifies Smart Communications as a longstanding connectivity partner of Season 18.

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