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Brand

SBB

SBB is a Serbian telecommunications brand offering television, broadband internet and fixed telephony; after the 2026 merger of its former legal entity into Yettel, the SBB brand continued in the market.

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Updated October 18, 2026

Brand snapshot

Category

Telecommunications brand[1]

Market

Serbia[1]

Consumer services

TV, broadband internet and fixed telephony[1]

TV platform

EON[1]

Maximum advertised internet speed

Up to 1 Gbps[1]

Current brand status

Continues in market under Yettel following the April 2026 legal merger[1]

References3
  1. [1]About SBB — Company page describes the services and states that SBB as a brand continues after the legal entity merged into Yettel on April 1, 2026.
  2. [2]Serbian telecommunications regulator company register — RATEL identifies the former legal entity and its Belgrade-Voždovac registered address; it is cited for historical corporate identity, not current legal status.
  3. [3]SBB logo reuse review — The Commons file is marked as a public-domain text logo but also warns of trademark restrictions. It was not used because third-party reuse permission for PTG's profile was not verified.

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