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Brand

Saturn

Saturn is a consumer electronics retail brand operated within the MediaMarktSaturn Retail Group.

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Updated October 23, 2026

Brand snapshot

Category

Consumer electronics retailer[1]

Markets

Germany; 132 Saturn stores reported in 2022[2]

Esports platform

Main partner, ESWC 2010[3]

Brand platform

Retail stores and online shopping[1]

Founded

1961[1]

Team scale

Around 5,600 employees in Germany in 2022[2]

Commercial categories and activation routes identified from the profile.

Category

Consumer electronics retail · ESWC 2010

Commercial note

Listed by the official ESWC archive as a main partner; the archive does not specify the activation.[3]

References4
  1. [1]Saturn — Company history — Official company profile and brand history.
  2. [2]CECONOMY — Annual Report 2021/22 — Retail brand structure and reported Germany footprint.
  3. [3]ESWC — 2010 Main Partners — Official archive lists Saturn as a main partner for the 2010 finals.
  4. [4]Wikimedia Commons — Saturn wordmark — CC0 candidate reviewed; subject fit for the retail brand was not established.

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Related entities

Electronic Sports World Cup 2010