Brand

KitKat

KitKat is a chocolate-covered wafer confectionery brand launched in the United Kingdom in 1935.

An original-flavor KitKat bar photographed in 2005. · Scott Ehardt, public domain dedication; Wikimedia Commons

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Updated October 18, 2026

Brand snapshot

Category

Chocolate and wafer confectionery[1]

First launched

1935 · York, United Kingdom[1]

Product range

More than 300 flavors and multiple formats[1]

Markets

Sold in more than 85 countries[1]

Annual sales volume

More than 5 billion bars[1]

Nestlé-reported annual volume in 2025.

Esports activity

Official partner of VCT EMEA and Game Changers EMEA for 2026[2]

References3

[1]Nestlé marks KitKat's 90th anniversary — Official product identity, launch, format, flavor range, market reach and annual volume.
[2]VALORANT Esports announces KitKat as a 2026 EMEA partner — Official esports partnership scope and 2026 season.
[3]KitKat product photograph and reuse terms — Scott Ehardt's 2005 exact-subject photograph; the photographer released the image into the public domain.

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