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Brand

JOE & THE JUICE

JOE & THE JUICE is a Copenhagen-founded food and beverage retailer serving made-to-order juices, shakes, coffee and sandwiches.

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Updated October 23, 2026

Brand snapshot

Category

Juice bars and food retail[2]

Products

Juices, shakes, coffee and sandwiches[2]

Esports activity

Liquipedia-listed Fall Final 2024 sponsor[1]

Founded

Copenhagen, 2002[2]

Markets

More than 20 markets[2]

Global stores

More than 500 stores[2]

Commercial categories and activation routes identified from the profile.

Category

Food and beverage · Counter-Strike

Commercial note

Liquipedia lists JOE & THE JUICE as an event sponsor; no separate official activation description was located.[1]

References3
  1. [1]Liquipedia Fall Final sponsor list — Lists JOE & THE JUICE as a Fall Final 2024 sponsor; no separate official event-partner announcement was located.
  2. [2]JOE & THE JUICE press kit — Confirms the company's founding, product offering, store count and footprint.
  3. [3]Cover audit — Official imagery was reviewed; no asset with an explicit reuse license was identified. Wikimedia Commons and Unsplash searches did not establish a suitable cleared image, so no cover is used.

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Related entities

BLAST Premier Fall Final 2024