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Brand

hummel

hummel is a Danish sportswear brand producing team apparel, footwear and lifestyle products.

Official website
hummel
Official hummel website favicon: https://www.hummel.net/favicon.ico
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Updated September 12, 2026

Brand snapshot

Category

Sportswear

hummel's official site presents teamwear, sportswear, footwear and lifestyle products.[1]

Markets

International

hummel operates regional ecommerce and teamwear markets.[1]

Esports activity

Astralis main partner

Astralis lists hummel in its official partnership cases as a main-partner apparel relationship.[2]

Positioning

Team and performance apparel

hummel combines teamwear, performance products and lifestyle collections.[1]

Product range

Apparel and footwear

The official store covers sportswear, footwear and team products.[1]

Company profile

Danish sportswear brand

hummel is a Danish sportswear company; current partnership value is not disclosed.

Commercial categories and activation routes identified from the profile.

Category

Performance apparel

Commercial note

Main-partner jersey and apparel collaboration displayed in official Astralis partnership cases.[2]

References2
  1. [1]hummel — Official website — Official sportswear brand and product source.
  2. [2]Astralis — Partners — Official current partnership case identifying hummel.

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