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Brand

Hitbox

Hitbox was a live-streaming platform focused on video games and esports, operating from 2013 until its 2017 merger with Azubu into Smashcast.

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Updated October 24, 2026

Brand snapshot

Category

Video-game livestreaming platform[1]

Market base

Vienna, Austria[1]

Product

Live video broadcasts and interactive chat[1]

Gaming activity

Esports broadcast distribution platform[2]

Tournament partnership

Sponsor of The World Championships 2015[3]

Status

Merged with Azubu into Smashcast in 2017[4]

Commercial categories and activation routes identified from the profile.

Category

Historical esports event sponsorship

Commercial note

Liquipedia lists Hitbox as an event sponsor; the source does not specify the contracted rights.

References5
  1. [1]GamesBeat — Hitbox service profile — Describes the platform, product and Vienna base.
  2. [2]ESL — Hitbox streaming distribution — Confirms Hitbox's role as an esports content distribution platform.
  3. [3]Liquipedia — The World Championships 2015 — Lists Hitbox as an event sponsor.
  4. [4]Smashcast — Hitbox and Azubu relaunch — Records Hitbox's merger into Smashcast in 2017.
  5. [5]Hitbox image reuse audit — No suitable Hitbox image with verified reuse permission was found, so no cover is used.

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Related entities

AustriaThe World Championships 2015