Brand
Heineken 0.0
Heineken 0.0 is HEINEKEN's alcohol-free beer brand, launched in 2017 and sold in more than 100 markets.
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Updated October 22, 2026Brand snapshot
Partnerships
Commercial categories and activation routes identified from the profile.
CategoryPartnerCommercial note
Category
Alcohol-free beverage · VCT Americas 2023
Partner
Commercial note
Riot named Heineken 0.0 the official beer partner of VCT Americas and the presenting sponsor of the Icebox map during broadcasts.[3]
References5
- [1]Heineken 0.0 product information — Brand identity, product category, and launch date.
- [2]HEINEKEN N.V. Annual Report 2023 — Market availability by the end of 2023.
- [3]Riot Games — Heineken 0.0 and VCT Americas — Partnership scope and Icebox broadcast activation in 2023.
- [4]HEINEKEN — The Low, The Slow and The No — Company-reported country availability in 2025.
- [5]Heineken 0.0 image and rights check — Official brand pages checked; no reusable cover license was stated.
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