Brand

G FUEL

G FUEL is an energy formula and hydration beverage brand marketed to gamers and other consumers.

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Updated October 23, 2026

Brand snapshot

Category

Energy and hydration beverages[1][2]

Brand platform

Energy formulas marketed to gamers and other consumers[1]

Introduced

2012[1]

Current product range

Energy, hydration and zero-sugar lines[2]

Flavor range

More than 40 flavors[1]

IEM Oakland 2016

Listed as an event sponsor[3]

References3

[1]G FUEL About Us — Official brand identity, 2012 origin, gaming focus and current flavor count.
[2]G FUEL official storefront — Official current energy, hydration and zero-sugar product categories.
[3]Intel Extreme Masters Season XI — Oakland — Liquipedia event record lists G FUEL as an IEM Oakland 2016 sponsor.

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