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Brand

Experience Abu Dhabi

Experience Abu Dhabi is the destination marketing brand of Abu Dhabi's Department of Culture and Tourism.

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Updated October 23, 2026

Brand snapshot

Category

Destination marketing

Abu Dhabi Media Office identifies Experience Abu Dhabi as DCT Abu Dhabi's destination brand.[1]

Market

Abu Dhabi

The brand promotes the emirate as a visitor destination.[1]

Brand owner

Department of Culture and Tourism – Abu Dhabi

The brand is operated by DCT Abu Dhabi.[1]

Platform

Visitor information and travel experiences

The official website provides destination information and trip planning.[2]

Commercial activity

Tourism and destination campaigns

DCT describes the brand as activating Abu Dhabi as a tourism destination.[3]

Event listing

BLAST Premier World Final 2022

Liquipedia lists Experience Abu Dhabi as a tournament sponsor.[4]

Commercial categories and activation routes identified from the profile.

Category

Tourism promotion

Commercial note

Listed as an event sponsor by Liquipedia.[4]

References5
  1. [1]Abu Dhabi Media Office — Experience Abu Dhabi destination brand — Identifies Experience Abu Dhabi as the destination brand of DCT Abu Dhabi.
  2. [2]Experience Abu Dhabi official website — Official destination guide and visitor information site.
  3. [3]Abu Dhabi Media Office — 2022 tourism report — Describes Experience Abu Dhabi's role in promoting the emirate as a tourism destination.
  4. [4]Liquipedia — BLAST Premier World Final 2022 — Lists Experience Abu Dhabi among event sponsors.
  5. [5]Cover audit — Reviewed the official visitor site imagery and Wikimedia Commons search results; no exact brand image with verified PTG reuse rights was found, so no cover is used.

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