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Brand

Elgiganten

Elgiganten is a Swedish consumer electronics retailer and a long-term commercial partner of DreamHack's gaming festivals in Sweden.

Official website
Elgiganten
Wikimedia Commons · File:Elgiganten logo.svg
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Updated September 9, 2026

Brand snapshot

Category

Consumer electronics retail

Elgiganten sells consumer electronics, appliances and kitchen products.[1]

Market

Sweden

The brand operates the Swedish Elgiganten business.[1]

Gaming activity

DreamHack partnership

Elgiganten is a long-term commercial partner of DreamHack in Sweden.[2]

Positioning

Retail access for gamers

Activation

Retail, hardware, festival

The partnership includes on-site retail, hardware displays and community programming.[2]

Ownership

Currys plc

Elgiganten is part of Elkjøp Group, owned by Currys plc.[1]

Commercial categories and activation routes identified from the profile.

Category

Retail · Sweden

Commercial note

Presenting and exclusive retail partnership for DreamHack festivals in Sweden.

References2
  1. [1]Elgiganten official website — Official Swedish retail and company source.
  2. [2]DreamHack official website — Official DreamHack source for the festival platform and partner activity.

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Related entities

SwedenDreamHack