Brand
e&
e& is a telecommunications and technology group whose connectivity services support consumers and businesses across multiple markets.
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Updated October 23, 2026Brand snapshot
Category
Telecommunications and technology group[2]
2024 esports partnership
Connectivity partner of YaLLa Compass Grand Finals[1]
Heritage
Began as the Emirates telephone company in 1976[2]
Geographic footprint
Operations across 38 countries in the Middle East, Asia, Africa, and Central and Eastern Europe[2]
Gaming service
Provides the Arena Esports platform[3]
Event activation
Connectivity and internet services plus digital and physical branding across event channels[1]
References3
- [1]YaLLa Esports partner announcement — Documents event connectivity services and partner branding.
- [2]e& Who We Are — Company description and operating footprint.
- [3]Arena Esports service terms — Identifies e& as provider of the gaming platform.
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