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Brand

Doritos

Doritos is PepsiCo's tortilla-chip brand, with products marketed under the Doritos name in multiple markets.

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Updated October 23, 2026

Brand snapshot

Category

Tortilla chips and snacks

PepsiCo identifies Doritos as a brand in its food and beverage portfolio.[1]

Parent company

PepsiCo

Doritos appears in PepsiCo's official brand portfolio.[1]

Products

Seasoned tortilla chips

The brand site presents Doritos chip products and flavors.[2]

Positioning

Consumer snack brand

The official brand describes its products and brand platform.[2]

Commercial activity

Brand campaigns and collaborations

PepsiCo's brand pages document product launches and marketing campaigns.[1]

Esports partnership

BLAST Premier Fall Final 2022

BLAST identified Doritos as an event partner for the tournament.[3]

Commercial categories and activation routes identified from the profile.

Category

Consumer snacks

Commercial note

Event partner; BLAST described branded digital content, in-arena activations and broadcast integrations.[3]

References4
  1. [1]PepsiCo — Doritos — PepsiCo's brand portfolio entry for Doritos.
  2. [2]Doritos official website — Brand products and positioning.
  3. [3]BLAST — Five partners on board for the BLAST Premier Fall Final — BLAST's 2022 announcement names Doritos as an event partner and describes activation scope.
  4. [4]Cover audit — Reviewed PepsiCo and Doritos official pages and Wikimedia Commons search results; no exact brand asset with a verified PTG reuse license was identified, so no cover is used.

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Related entities

BLAST Premier Fall Final 2022