Brand

Cheez-It

Cheez-It is a baked cheese-cracker brand introduced in 1921 and currently included in Mars Snacking's brand portfolio.

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Updated October 23, 2026

Brand snapshot

Category

Baked cheese crackers[1]

Markets

United States brand site and product range[1]

Esports platform

Historical ELEAGUE commercial partner[3]

Brand portfolio

Mars Snacking[2]

Brand history

Introduced in 1921[2]

Company scale

Not stated in the reviewed brand materials

References3

[1]Cheez-It — About Us — Official product identity.
[2]Mars Snacking brand portfolio — Lists Cheez-It among Mars Snacking brands.
[3]ELEAGUE's 2018 business partnerships — Lists Kellogg's Cheez-It among 2018 activations.

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