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Brand

Amazon

Amazon is a global commerce and technology brand whose businesses include online retail, cloud computing, entertainment, devices, and gaming services.

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Updated October 23, 2026

Brand snapshot

Category

Commerce and technology[1]

Business scope

Online stores, AWS, devices and entertainment[2]

Gaming services

Amazon Games and Luna[2][3]

Cloud gaming

Luna streams games to supported devices[3]

International reach

Amazon says its businesses serve customers globally[1]

Esports partnership

Official retail sponsor of IEM San Jose 2015[4]

Commercial categories and activation routes identified from the profile.

Category

Esports · Counter-Strike

Commercial note

Historical event partnership: Amazon was named official retail sponsor and added USD 25,000 to the announced prize pool.[4]

References5
  1. [1]Amazon — About us — Describes Amazon's business scope across shopping, cloud computing, devices, entertainment and other services.
  2. [2]Amazon — What we do — Lists Amazon Stores, AWS, devices, entertainment and Amazon Games among the company's businesses.
  3. [3]Amazon Luna overview — Describes Luna as Amazon's cloud gaming service and reports its availability footprint.
  4. [4]Amazon boosts IEM San Jose prize — HLTV reports Amazon's official retail sponsorship and USD 25,000 contribution to the 2015 event's prize pool.
  5. [5]Amazon brand image review — Reviewed Amazon's official site and Commons; no cleared local image asset was added because the shell could not retrieve remote image bytes. No logo or generic replacement is used.

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