Brand
1xBet
1xBet is an international online gambling brand that serves as a major sponsor for esports events and organizations, including ESL and PGL tournaments.
Brand snapshot
Markets
International
The brand operates across multiple regulated and unregulated markets; territory scope varies by product and local law.[1]
Gaming activity
Esports partnerships
Publicly documented activity includes tournament and team sponsorship.[2]
Positioning
Betting-led sports marketing
Activation
Events, jerseys, content
Public partnership descriptions identify event and team-facing branding.[2]
Company scale
Not publicly disclosed
Partnerships
Commercial categories and activation routes identified from the profile.
References3
- [1]1xBet official website — Official product and brand source.
- [2]ESL partnership coverage — Official ESL source for the competition platform; exact event rights should be read alongside the relevant announcement.
- [3]PGL official website — Official PGL source for its tournament operations.
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